A Record Number of People Visited the Louvre Museum in 2018

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In 2018, over ten million people visited Musée du Louvre in Paris, setting a new record in the process. The footfall was boosted by tourists from foreign lands and the interest in a music video, featuring Beyoncé and Jay-Z, shot in Musée du Louvre.
The rise was owing in part to tourists coming back to Paris city after many people stayed away in the years since the 2015 terrorist attacks. Foreigners made up just about three-quarters of visitors; the largest number of them were from the United States of America, followed by China. Of course, millions of French people also visited the national museum, comprising school kids.
Musée du Louvre had managed to keep its high number of young visitors – over half of them below 30 years of age – and was helped by the successful music video. Featuring Beyoncé and Jay-Z, it was filmed in Musée du Louvre and feature key artworks, comprising “Mona Lisa”, and “The Consecration of the Emperor Napoleon and the Coronation of Empress Joséphine”.
It was seen as a significant take on the representation of power in arts, and on colonialism and race, and being a conversation starter for youngsters. It led the national museum to make a special visitor guide, based upon the successful video, and gave its permanent collection what one of its workers termed the feeling of “cool brand”.
“It’s clear that 2018 was a remarkable year for the international reputation of the Louvre,” said Jean-Luc Martinez, the Director of Musée du Louvre. “The Beyoncé video, like the opening of the Louvre museum in Abu Dhabi, ensured that the Louvre was talked about across the world, and one of the consequences of that is the spectacular rise in visitor numbers last year.”
In 2019, more youngsters are expected to take private Louvre Museum tour. As part of the objective, the museum is open on each month’s first Saturday from 06:00 pm to 09:45 pm, and the admission is free of cost for all eligible visitors.
Its success last year was also helped by main exhibits, especially a retrospective of Eugène Delacroix. This year’s Leonardo da Vinci exhibit, which is part of a “Europe-wide commemoration” to celebrate the artist’s 500th death anniversary, is expected to lure a large number of visitors.
The Louvre Museum said that the rise in them had also been helped by the refurbishment of its entry as well as ticket office, which was funded in part via an agreement with its Abu Dhabi branch, and online ticket sales that reduced waiting times. So if you are planning to take Louvre tours anytime soon, booking “skip the line” tickets online are also recommended.